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True Group organized various CSR activities during the first quarter of this year from January to March 2009. Below are highlights of some of these activities:
Environment
True IDC held a project to reduce electricity consumption during daytime hours by installing motion sensors to automatically control light switching in its Muang Thong Thani center.
True in association with the Bangkok Metropolitan Administration and World Wide Fund Thailand promoted the Earth Hour campaign to reduce global warming by encouraging people and True Group employees to join the world community and switch off for an hour on Saturday, March 28th 2009 from 8:00-9:00 pm. The event was promoted via various channels including TrueMove, TrueVisions, True Internet, websites, True Coffee, True shops and at True Tower 1 and 2.
True organized the 2009 Nature Conservation Photography Contest ‘Precious Wildlife and Valued Forest’ under the theme of ‘Precious Wildlife and Valued Forest Help Each Other and Create a Natural Balance’.
True organized a photo exhibition on nature conservation at Silpakorn University’s Art Center.
Shareholders & Investors
True provided cooperation to the Stock Exchange of Thailand by participating in the Business Continuity Plan tests for 2009. The exercise aimed to ensure that should the SET’s main computer system be unable to provide full services, operations could be switched to a backup system.
Customers
True Internet held a seminar on “the Computer Crime Act B.E. 2550” to give news and financial information providers as well as legal, tax, accountancy, scientific, healthcare and media businesses better understanding of how to comply with the recent law.
True Digital Entertainment invites gamers to share their learning, working tips as well as how to live a creative life with gamer fans via Hip Street’s web board throughout this year’s first quarter.
Community
TrueVisions’ TNN2 channel broadcast daily a three-minute documentary (160 episodes in total) from the Center For The Promotion Of National Strength On Moral Ethics And Values. Broadcasts began on May 2008 with the aim of promoting moral and ethical knowledge and development in every part of Thai society. TNN2 also received a plaque of honor from the Center’s subcommittee as a TV station which supported and fostered morals and ethics.
True IDC donated necessities, toys, money to setup a luncheon fund and a 1,000 liter drinking water tank at ‘Children of the Forest’ in Sangklaburi district in Kanchanaburi on National Children’s Day.
True in association with the Thai Eye Bank and the Organ Donation Center of the Thai Red Cross Society has run the “Let them see love” project for three years. This encourages people to donate eyes and organs to those who need them. It also runs the “‘Experience the World of the Blind” activity that let’s people experience what it would be like to be blind. A TV commercial “Luem ta doo lok” (open eyes to see the world) 
has furthermore highlighted how the blind can see again after receiving an eye donation. The commercial was broadcast on 14 TrueVisions’ channels from February 11 to April 30, 2009 as well as be incorporated into other media.
Governance & Ethical Practice
The Arbitration & Litigation team of the True Group General Counsel presented and published various articles as follows:
1.“Recent Trends in the Thai Online Industry concerning Copyright Issues” at the 3rd Biennial KSASA International Conference organized by the South Korean Embassy
2.“Access to Intellectual Property: The Case of Thailand” at a symposium organized by the Central Intellectual Property and International Trade Court
3.“ISP Liability in Thailand” at the Central Intellectual Property and International Trade Court 9th Anniversary Symposium
4.Presented private sector experiences and problems about Intellectual Property Law and Telecommunications Law at an event organized by the Office of the Attorney General
Employees
The People Care Management team held a tour to pray respect to the Buddha in 9 temples in Ayutthaya province to strengthen the relationship of its 480 employees and their families who attend this activity.
True partnered with the Thai Comic Association to organize cartoon drawing classes under theme “Thai children love to be good and united” and “Goodwill and culture”. The children of 63 employees attended the class which was taught by famous Thai cartoonists.
True’s People Care Management and Internal Communications team invited employees to make merit by rescuing buffalos and cows from slaughter at the Chulamanee temple in Rayong province.
Suppliers
True’s Purchasing team, Thai Scan Center Printing Company and AMD Motif company together supported the ‘Let Them See Love’ project by printing various materials to promote the project for FREE.
True’s Purchasing team in partnership with the Thai Scan Center printing company and Buddhists donated funds to print 3,000 copies of ‘Wishes become true for people who live in good way and lead a perfect life.’ This dhamma book contains the sermons of Phra Bhrama Khunabarana (P.A. Payutto) and dhamma and will be distributed to temples.
True’s Plook Panya Project was established in 2007 to provide knowledge as well as plant the seeds of morality and environmental concern in Thai youth. It gives people nationwide access to information and knowledge so that they can benefit themselves, their communities, their environment and country. In 2009 True expects to provide TrueVision’s satellite dishes with 40 education channels and TVs to 800 schools nationwide as part of the project. During the first quarter of 2009, the following activities took place: 1.To commemorate Children’s Day, True hosted Plook Panya activities at Government House for children 2.True Plook Panya installed 9 sets of equipment at Baan Fuengfah Foster Home for children with mental disabilities in Pakkred district, Nonthaburi 3.True’s senior executives accompanied reporters on a visit to the Plook Panya Project at Anuban Suan Pheung School in Ratchaburi province. This is a model school using True Plook Panya equipment and educational media to teach students
The Arbitration & Litigation team of the True Group General Counsel gave various lectures to the academic community as follows:
1.Telecommunication Business Law at Chulalongkorn University
2.Intellectual Property and IT laws at Naresuan University
3.Patent Law and Intellectual Property Management at Thammasat University
4.Telecommunication Business Law at Bangkok University
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